Image credit: Courtesy of StaplesHalloween shoppers have a new — and somewhat unexpected — place to hunt for costumes this season.
Staples is bringing Party City Halloween costumes and seasonal merchandise into select stores for the first time, expanding a partnership between the two retailers into one of Party City's best-known categories: Halloween.
According to information provided to Ghost Signal Radio by a representative working on behalf of Staples, the Halloween assortment includes more than 80 costume themes for children and adults.
The lineup includes current pop-culture properties such as KPop Demon Hunters, Harry Potter, Ted Lasso, Spider-Man, PAW Patrol and Jurassic World, alongside more traditional Halloween and novelty costumes.
The merchandise isn't simply part of an upcoming announcement. Party City-branded Halloween products are already appearing through Staples, including costumes and accessories for both adults and children.
Staples is also carrying Halloween décor, party supplies and trick-or-treating essentials. The company is positioning its existing print services as part of the seasonal offering as well, allowing customers to order Halloween invitations, signs, banners and other personalized materials.
PARTY CITY FINDS A NEW RETAIL HOME
The Halloween rollout is part of a larger relationship between Staples and Party City.
Earlier this year, Party City merchandise was introduced into more than 700 Staples locations nationwide, according to information provided by Staples. The Halloween expansion now puts costumes — one of the products most closely associated with the Party City name — into Staples stores for the first time.
Costume availability varies by location. Staples says the merchandise is available at select stores, with online ordering and in-store pickup available at participating locations.
The retailer is also planning a Halloween-season promotion. From October 4 through October 17, Staples says customers can receive 25 percent off a single costume as part of its Easy Deal Days promotion.
For Halloween shoppers, the development adds another national retailer to a seasonal market traditionally served by specialty Halloween stores, temporary pop-up locations and major general-merchandise chains.
It also represents an unusual continuation of the Party City name at retail.
This Halloween, shoppers looking for Party City costumes may find themselves walking through the doors of an office-supply store to get them.